2009 ADV campaign

Japanese photographer Araki Nobuyoshi interprets Bisazza's new 2009 Advertising Campaign.Araki Nobuyoshi, one of the most provocative, and sought-after, Japanese photographers, has created the new 2009 advertising campaign for Bisazza that debuts from April in the international press in Europe, USA and Australia.Expressing Araki's original and highly recognised style, the provocative yet iconic campaign images represent Araki's personal interpretation of the Bisazza brand.As usual, the absolute protagonist of Araki's shots is an oriental woman, most often tied as per the ancient art of Japanese bondage or kinbaku. The models featured in the advertising campaign wear elegant kimonos, with floral decorations evoking the Bisazza Mosaic collections and the richness of Japanese culture. Araki's photography, as an authentic artistic expression, reveals itself in a unique and inimitable style, making the new Bisazza campaign an exercise in “visual poetry”.The involvement of an artist like Araki in the new advertising campaign further confirms Bisazza's love for avant-garde artistic expression, and reinforces the company's philosophy to move the brand forward and anticipate new trends.